Posting client testimonials or reviews on your website is one of the best ways to showcase your brand and build trust. But did you know there are certain rules you must follow? The Federal Trade Commission (“FTC”) regulates how businesses implement client testimonials, and there are consequences if they determine you are breaking the rules and misleading consumers in any way. Here are some things to keep:

  • Testimonials must be from real customers. They should not be fabricated, and you should only use endorsements or testimonials from individuals who have actually used your product or service. False testimonials are considered false advertising by the FTC, and could result in civil and criminal penalties.
  • You must get permission from the customer before using the customer’s name or likeness in a review.  Having your customer sign a written Testimonial Release giving you permission to post their review is a good idea (check out the Testimonial Release Template in our Shop!)
  • Testimonials must be accurate. If they make exaggerated claims about the product or service, it could be considered false advertising. Do not use false or misleading words, or twist the words of the endorsement.
  • You are allowed to ask your customers to provide testimonials – in fact, I would encourage doing so! It’s one of the best ways to build up your 5-star reputation.
  • You can pay for testimonials, or provide free products or services in exchange for the review, but you must fully disclose that the reviewer has been compensated so the reader knows this.

Our Testimonial Release Template is perfect for getting legal permission from your customers before posting their review! Shop now.